• Jasna Ganibegovic

Finding the Best Sales and Marketing Professionals for Your Small Business

Regardless of what your small business produces or creates, you are going to need a strong sales and marketing plan to get your idea out to the masses. If your company is still on the ground floor then you may not have the personnel available to make the marketing push that you need, and if that is the case, then you may need to outsource. Here at Brisbane Editor, we know a bit about marketing and how to draw attention to your brand, so we have some tips for how to find the best professionals so you can reach your sales goals this year.

Why Do I Need Sales and Marketing Help?

The most obvious answer to this question is that you need sales professionals so you can bring in the money you need to help your business grow and thrive. While the ability to sell a product is important, if you really want to succeed then you need to create an extensive marketing plan so you can continue to find more sources of revenue and grow your customer pool.

A true marketing professional will be able to push your products and advertise via a number of different mediums, from television and billboards to the many social media platforms that are excessively popular in today’s market. It is important to remember that marketing is more than simply mentioning the products you sell. To really make an impact, your products must be advertised in a fun and exciting way, so the casual web-surfer becomes intrigued and looks deeper into your business.

If you or your current team are not educated on how to market in this way then you will want to outsource to get the help you need to succeed.

How to Hire

Now that you know the types of services you need to help your small business thrive, how do you find the people that you need? When it comes to finding sales professionals, you can look online at job sites like Zip Recruiter or Overpass, where you can find sales experts who have already been vetted and proven to be successful.

For marketing professionals, you are going to want to find people who have experience in the niches that will be most successful, such as social media, where you can reach close to five billion pairs of eyeballs. The best way to go in this regard is by looking into social media agencies that can take a comprehensive approach.

These agencies can be very effective because they can create and manage all of the social media channels where you have a presence. Facebook, Instagram, and Twitter all have their unique audiences and an experienced agency can reach millions of people with creative posts and attention-grabbing copy. To find these agencies, you can check out freelance job platforms like Upwork.

Freelance vs. Full-Time

A final consideration you will want to make is whether you want to bring on a marketing professional full-time or if you want to bring on freelancers here and there when necessary. Your choice ultimately depends on a couple of factors. One is your budget. When you have a full-time employee, you will not only have to pay their salary but you may also need to provide them with benefits, so if you don’t have the funds, then you may have to go with a freelancer because they are classified as independent contractors.

Another consideration is how often you will need this specialist to complete work for your company. If you are literally just getting started and you only have some light work as you gain your footing, then a temporary freelancer may do the trick. Once you ramp up your production and you are available to provide products to a larger customer pool, then you can consider converting your temp into a full-time employee.

In the end, having a plan for your sales and marketing efforts is too important to forget, so use the tips discussed here to find the professionals who can bring your business to the next level. Brisbane Editor can be part of the solution with copy editing and proofreading services that will make your company look professional on all media channels.